Hunter to Hunted
The 3 pillars of client attraction
Clarity
Know who you serve and how
There is a reason clarity is the first pillar - you need to get crystal fucking clear on what you offer and who you're in business to help. Otherwise you're just popping off shots in the dark hoping something hits a target, any target. It’s inefficient, ineffective and can often do more harm than good.
But when you understand your unique value and your ideal client's deepest challenges, you create a powerful connection that pulls the right people toward your business.
Nurture
Create relationships before clients
By freely sharing your story, knowledge and insights, you develop trust and demonstrate your expertise. This approach naturally builds rapport and positions you not just as an authority but someone they really want to work with, not someone they feel pressured to hire.
When you get this right you'll have discovered the secret sauce to building phenomenal relationships that do so much more for your business than just increase your bank balance.
Authenticity
Show up unapologetically as you
Your biggest competitive advantage is being genuinely yourself. No more trying to fit into someone else's mould, mimicking other brands or being afraid to show your weird side. When you show up as yourself consistently, you will automatically connect with the clients you'll love working with.