The only website for builders and landscapers.
Our websites will get you more enquiries, better quality enquiries and massively increase the number of those enquiries that become clients.
Any of this sound familiar?
You don't have a website
You spent a bomb on a fancy website but it’s not working hard enough
You are always dealing with enquiries that have no idea what kind of work you actually do
You desperately need a way to identify which clients are not going to be a good fit
You are wasting time answering the same questions again and again
You get loads of visitors to your site but they leave without ever enquiring
Why 99% of builders websites don't work:
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They’ve got too many bells and whistles, too many pages, too many images, too many links. They confuse leads, not direct them. Good websites aren’t all about the website itself but instead connect with your ideal client and showcase your work.
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If someone visits your website and leaves without giving you their contact details then your website is failing you and your business.
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If you’ve got projects on your site that no longer reflect the business you are building then you’re likely connecting with the wrong type of client.
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Stuffing your website full of every detail about your company and the services you offer is a surefire way to overwhelm your lead into inaction.
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If your website is not an effective reflection of your brand then you end up looking generic or worse, attracting enquiries from people who are not a good fit for your business.
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If you don’t have some way to qualify your leads you end up spending way to much time talking to people who are not a good fit for the kind of business you run and the projects you build.
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SEO is important, however a website crammed with keywords might get you more visitors but it’ll likely turn most of them away. At the end of the day authenticity and personality always win.
A website that turns leads into enquiries.
Don't be led astray by shiny websites with all the bells and whistles. Your website should be judged by one metric - its ability to turn leads into clients. Our CRO (conversion rate optimised) websites are designed to do exactly that.
A website that evolves with your business.
Your business is dynamic and you need a website that reflects that. All our website plans include unlimited changes so as your business grows, so does your website.
It is our mission to create the last website you will ever need.
A website that helps your business grow.
Having a website that truly works hard for your business shouldn’t take up more of your precious time. Through targeted messaging, automated enquiry qualification and strategic content delivery our websites save you time, allowing you to focus on building your business.
We take care of everything.
Unlimited Changes
Add or remove projects, team members and pages. Change copy, logo’s, colours, images. Whatever you need - we’ve got you covered.
Responsive Design
A beautiful website that works flawlessly on desktop and more importantly - on mobile. So you look good on every device.
Give us an outline of what you want to say and we'll create copy that represents your company, connects with your leads and converts them into enquiries.
Copywriting Support
No additional charges for hosting, site maintenance and updates - ensuring your site performs perfectly and is always secure.
Hosting Included
Send us your raw image and graphic files and we'll make sure they are optimised for the web and your website. So they look great and load fast.
Graphics Optimisation
SEO Optimisation
All our sites have built in, native SEO optimisation so the people that are looking for what you offer, find you.
Totally asynchronous communication. Make change requests whenever you need to from wherever you are.
Seamless Communication
Send enquiries a qualification survey so you know they are a good fit for your business - before you even pick up the phone.
Enquiry Qualification*
Allow leads to request a call back, so you can speak to them when you can give them the attention they need.
Call Me Back*
We'll help you develop a clear picture of your business message, ideal customer and brand personality.
Brand Identity Discovery*
We’ll review your website every 12 months and provide recommendations to update it, ensuring it’s always performing and evolving with your business.
Annual Review*
Automatically schedule initial consultations, saving you time and ensuring enquiries fit in with your busy schedule.
Consult Scheduling**
Every 6 months we'll look at your upcoming projects, help you develop a strategy to leverage those projects and create the most content for the least amount of time.
Content Strategy**
We’ll build you an automated enquiry nurture campaign - so that by the time they see your quote, they’ve already decided to work with you.
Enquiry Nurture Campaign**
*Available on Growth & Master Plans
** Available on Master Plan
Who is behind Builder Story?
Kendall Monk has been working in and for small businesses in the building and landscape industry since 2009 - initially in design before focusing on branding and marketing.
He founded Builder Story in 2017 to help builders grow their business through photo and video production.
As the business evolved he realised that his clients needed a strategy to gain maximum leverage from their content and that the humble website was not only the foundation of that strategy but has the potential to be one of the most powerful pieces of the puzzle.
What our awesome clients have to say…
Simple. Stunning. Powerful.
Same Same. But Different.
Other website builders:
Charge anywhere between $3000 - $7000 for a custom website.
Charge between $250 - $1000 a year to host and maintain that website.
Charge $100 - $150 an hour to make changes.
And that doesn’t even include copywriting, brand strategy development, enquiry qualification and nurturing.
All things that make a website a powerful tool in your arsenal, not just a glorified business card.
Websites. With a Twist.
The days of dropping big bucks on a website and then letting it slowly decay and drift apart from your business are over.
We’ll build you a stunning, high converting website. A website that evolves with your brand and grows with your business.
And we’ve made the whole process simple, easy and incredible value for money.
So what’s the twist?
We will build your website for FREE.
That’s right. Zip. Zilch. Nada.
Sign up to one of our website plans and we’ll create a powerful website for your business for zero setup fee. Not only that - we’ll host it, maintain it, update it, optimise it and make any changes you want for as long as you are subscribed to your plan.
No contracts
No risk
No worries
A plan for every business.
No matter where your business is at we have a plan for you.
FAQ’s
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We will send you an email inviting you to join your Trello board (Trello is a super-simple project management software) and the process of building your website begins!
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Yes. And No. We have developed a framework and a few guidelines to maximise conversions. Within this framework there is plenty of room to move when it comes to customisation. You definitely don’t have to worry about your website looking generic!
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Dead serious. As many changes as you want, no matter how significant. No matter how long it takes us to make. Basically we want for you to never have to build another website again as the one you have will always be perfectly aligned with your business.
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All communication is asynchronous through Trello and occasionally email. Real-time meetings are unnecessary for this process - saving everyone time and maintaining high levels of clarity.
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Absolutely! If you decide one of our other plans is a better fit for your business, just send us an email and we’ll make it happen.
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Nope. Your monthly payments will stay the same for as long as you stay subscribed to your plan.
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Our plans are charged on a month-by-month basis. If for some reason you are unhappy with the service you can simply send an us an email and you won’t be charged again. We do not offer refunds for previous charges.
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If you decide that a Builder Story website is no longer for you and cancel your plan your website will stay live until your next scheduled billing date at which point it will be taken offline.
We’ll keep your website archived though so if you do ever decide to subscribe again your website will go live again within a day or two of payment.
If our prices have gone up since your initial sign-up then your new subscription will be charged at the current rate.
Choose your plan.
Still got questions?
Book a call and find the answers you seek*
*must be Builder Story Website Plan related. We cannot answer questions such as “what are tonight’s lottery numbers?” or “what is the meaning of life?”
We are currently experiencing a high volume of bookings. If you’d prefer to send your questions via email, fill out the form below for a same day response.