Build a brand so powerful you become the chosen one.

Saga is a branding agency for small businesses that give a damn. We don’t do vague vibes or pretty logos with no backbone.

We use AI (and a hell of a lot of experience) to craft brands that know exactly who they are, who they’re for, and why they matter.

Then we help them show up like they mean it — loud, clear, and impossible to ignore.

Business is a journey. Your brand is the compass.

Our AI Brand Builder is your unfair advantage — built to make your marketing cut through the noise and your brand impossible to ignore.

It’s robust, creative, and strategic. We’ve blended the power of AI with human instinct and experience to craft brands that anchor your marketing and steer your business. From ICP to messaging, values to voice — we create brands that sell with soul and lead with clarity.

This isn’t just about vibes. It’s a clarity machine. A confidence boost. A weapon. If you’re done shouting into the void, this is how you become impossible to ignore.

This is what clarity looks like.

How your brand gets built.

Step 1 - Discover

Jump into the Brand Builder AI to nail down who you’re for — and what makes you impossible to ignore.

Step 2 - Develop

Our AI builds your full brand strategy: voice, positioning, ICP, messaging, and more. Want human eyes on it? We’ll sharpen it with you.

Step 3 - Deploy

Ready to launch? We’ll help you bring it to life — websites, content, design, and digital systems, all built to scale (and built to last).

Because small businesses deserve better.

Why we built it

We built the Brand Builder because we believe every business deserves branding that is world-class, not wallet crushing.

Why brand matters

We know the power of a great brand — it’s the difference between shouting into the void and building a business people can’t stop talking about.

Why agencies fail you

The problem? Agencies charge a fortune for strategy that’s bloated, vague, and so overwhelming it’s impossible to use. We’ve seen it over and over: small businesses handed 80-page decks that do nothing but collect digital dust because no one’s got a clue where to even start.

And when the price tag’s out of reach, too many push ahead without a solid brand — and end up paying for it in wasted time, missed opportunities, and marketing that falls flat.

What makes the Brand Builder different

The Brand Builder cuts through the bullshit. It gives you sharp, practical clarity when most agencies love to overcomplicate. Whether you run with it yourself or bring us in to help, you’ll know exactly what to say, who you’re saying it to, and why it matters.

The bottom line

No excess. No BS. Just a strong brand that works.

It's time to stop winging it.

We get it you’ve been running hard, making it up as you go. But now you’re ready to own your space, and build a brand (and company) with purpose.

You’re done guessing and then second-guessing every post, every email, every decision.

You’re sick of blending in while less qualified businesses stand out.

You know you’re not for everyone — and you’re ready to own it.

You want a brand that attracts the right people — and pushes the wrong ones away.

Got your brand sorted?

Once you’ve built a brand that means something, the next step is putting it to work.

We help you put together the strategy, design, websites, funnels, content and digital infrastructure that brings your brand to life across every corner of your business.

If you want it done right, we’ve got you.

We Are Saga

We’re Kate and Kendall Monk — brand strategists, creative thinkers, and full-time nomads, building brands while exploring the planet with our daughter and dog.

Saga exists to help small businesses punch above their weight. No inflated fees. No empty strategy. Just clarity, confidence, and a brand that actually works in the real world.

Creating powerful, purpose-driven brands is what gets us out of bed — that, and a bloody good coffee.

We’re Kate and Kendall Monk – brand strategists, creative thinkers, and full-time travellers building brands from the road with our daughter and our dog. Saga exists to help small businesses punch above their weight. No inflated fees. No empty strategy. Just clarity, confidence, and a brand that actually works in the real world. Creating powerful, purpose-driven brands is what gets us out of bed – that, and a very good coffee.

Superheroes we have worked with…

and how we helped them dominate

Superheroes we have worked with…

and how we helped them dominate

Superheroes we have worked with…

and how we helped them dominate

Ready to become the chosen one?

You’ve got the business. We’ve got the tools.

The Brand Builder is your shortcut to a brand that works — and makes bank.

No confusion. No bullshit. Just clarity, confidence, and a brand you’re stoked to stand behind.

Acknowledgement of country

We acknowledge the Traditional Custodians of the lands on which we travel, work, and connect across this beautiful country we call Australia. We recognise their enduring connection to lands, waters, and communities, and we honour the wisdom and resilience of Elders past, present, and emerging.

Acknowledgement of country

We acknowledge the Traditional Custodians of the lands on which we travel, work, and connect across this beautiful country we call Australia. We recognise their enduring connection to lands, waters, and communities, and we honour the wisdom and resilience of Elders past, present, and emerging.

Acknowledgement of country

We acknowledge the Traditional Custodians of the lands on which we travel, work, and connect across this beautiful country we call Australia. We recognise their enduring connection to lands, waters, and communities, and we honour the wisdom and resilience of Elders past, present, and emerging.